Terms of Service

These Terms constitute a legally binding agreement between you ("Client" or "you") and SEO Agency Canberra ("we", "us", or "our"), a digital marketing agency registered in the Australian Capital Territory.

These Terms apply to your use of our website and to any services you engage us to provide. Where a separate written service agreement or proposal is signed, that agreement will take precedence over these Terms to the extent of any inconsistency.

We reserve the right to update these Terms at any time. Continued use of our website or services after changes are posted constitutes acceptance of the revised Terms.

We provide digital marketing services including, but not limited to:

• Search Engine Optimisation (SEO) — technical, on-page, and off-page
• Local SEO and Google Business Profile management
• Ecommerce SEO
• Google Ads (Pay-Per-Click) management
• Google Shopping campaign management
• Enterprise SEO
• Reputation management
• SEO strategy and consulting

The specific scope of services, deliverables, timelines, and fees for each engagement will be set out in a written proposal or service agreement provided to you prior to commencement.

Proposals and agreements: All engagements commence upon your written acceptance of a proposal or signing of a service agreement. Verbal commitments are not binding.

Fees: Fees are as set out in your proposal or service agreement. We reserve the right to adjust fees with 30 days' written notice for ongoing retainer engagements.

Payment terms: Unless otherwise agreed in writing, invoices are due within 14 days of issue. Late payments may incur interest at the rate of 2% per month on the outstanding balance.

Third-party costs: Any third-party costs (e.g., Google Ads spend, content creation tools, link placement fees) are separate from our management fees and will be clearly identified in your proposal. You are responsible for funding your Google Ads account directly.

Cancellation: Ongoing retainer services may be cancelled with 30 days' written notice. You remain liable for fees incurred during the notice period. Project-based work that has commenced is non-refundable unless otherwise agreed in writing.

To enable us to deliver our services effectively, you agree to:

• Provide timely access to your website, Google Analytics, Google Search Console, Google Ads accounts, and any other platforms required to perform the services.
• Provide accurate and complete information about your business, products, services, and target audience.
• Review and approve content, strategies, and recommendations in a timely manner. Delays caused by late approvals may affect campaign timelines and results.
• Ensure that your website, products, and services comply with all applicable laws and do not infringe any third-party rights.
• Notify us promptly of any significant changes to your business, website, or competitive environment that may affect the services.
• Not engage other SEO or digital marketing providers for the same services without our prior written agreement, as conflicting work may undermine campaign performance.

Our materials: All methodologies, processes, templates, tools, and proprietary systems developed by us remain our intellectual property. These are licensed to you for use in connection with the services during the engagement only.

Deliverables: Upon full payment of all fees, ownership of deliverables specifically created for you (such as written content and on-page optimisations applied to your website) transfers to you. Strategy documents, reports, and campaign frameworks remain our intellectual property.

Your materials: You retain ownership of all materials, content, trademarks, and data you provide to us. You grant us a non-exclusive licence to use your materials solely for the purpose of delivering the services.

Case studies: We may reference your business as a client and describe general results achieved (without disclosing confidential information) in our marketing materials, unless you request otherwise in writing.

Search engine rankings, traffic levels, and conversion outcomes are influenced by many factors outside our control, including search engine algorithm changes, competitor activity, website technical issues, and market conditions.

We do not guarantee specific rankings, traffic volumes, or revenue outcomes. Any projections or estimates provided in proposals are indicative only and based on our professional experience — they are not contractual commitments.

We will at all times act in good faith and apply our best professional efforts to achieve the objectives agreed in your service engagement.

To the maximum extent permitted by law, our total liability to you for any claim arising out of or in connection with our services (whether in contract, tort, or otherwise) is limited to the total fees paid by you to us in the 3 months preceding the event giving rise to the claim.

We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of revenue, loss of data, or loss of business opportunity, even if we have been advised of the possibility of such damages.

Nothing in these Terms excludes or limits liability that cannot be excluded under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)), including any consumer guarantees that apply to our services.

Each party agrees to keep confidential all non-public information received from the other party in connection with the services ("Confidential Information"), and to use it only for the purpose of the engagement.

Confidential Information does not include information that is or becomes publicly known through no breach of these Terms, was already known to the receiving party, or is required to be disclosed by law or court order.

This confidentiality obligation survives termination of the engagement for a period of 2 years.

By you: You may terminate ongoing services with 30 days' written notice to us. All outstanding invoices become immediately due and payable upon notice of termination.

By us: We may terminate or suspend services immediately if you breach these Terms and fail to remedy the breach within 7 days of written notice, or if you become insolvent or cease to carry on business. We may also terminate ongoing services with 30 days' written notice for any reason.

Effect of termination: Upon termination, we will provide you with any deliverables completed up to the termination date (subject to payment of all outstanding fees). Access to platforms and accounts managed by us will be returned to you within 5 business days of termination.

If a dispute arises in connection with these Terms or our services, the parties agree to attempt to resolve it in good faith through direct negotiation before commencing any formal proceedings.

If the dispute cannot be resolved within 30 days of written notice, either party may refer the matter to mediation through a mutually agreed mediator, or to the ACT Civil and Administrative Tribunal (ACAT) or courts of the Australian Capital Territory, as appropriate.

These Terms are governed by the laws of the Australian Capital Territory and the Commonwealth of Australia.

Entire agreement: These Terms, together with any signed proposal or service agreement, constitute the entire agreement between the parties regarding the subject matter and supersede all prior discussions and representations.

Severability: If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions continue in full force and effect.

Waiver: Failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce it in the future.

Assignment: You may not assign your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to a related entity or successor without your consent.

Force majeure: Neither party is liable for delays or failures in performance caused by circumstances beyond their reasonable control, including natural disasters, government actions, or internet infrastructure failures.

For questions about these Terms or our services, please contact us:

SEO Agency Canberra

1 Kalma Way, Campbell ACT 2612

Phone: (02) 5132 9125

Email: hello (at) seoagencycanberra (dot) com (dot) au

Last updated: 29 May 2026

TAKE THE NEXT STEP

Book a free strategy call and find out exactly how we can improve your search visibility.