Privacy Policy

We collect personal information that you voluntarily provide to us and information collected automatically when you use our website.

Information you provide directly:

• Name, email address, phone number, and business name when you submit an enquiry form, request a free audit, or contact us.
• Business website URL and details about your current online presence when you request an SEO audit or strategy consultation.
• Billing and payment information when you engage our services (processed securely by our payment provider — we do not store card details).
• Communications and correspondence you send us by email, phone, or through our website.

Information collected automatically:

• IP address, browser type, device type, operating system, and referring URL.
• Pages visited, time spent on pages, and click behaviour via analytics tools (see Cookies section below).
• Approximate geographic location derived from your IP address.

We use the information we collect for the following purposes:

• Service delivery: To provide SEO, Google Ads, Local SEO, Ecommerce SEO, and related digital marketing services you have engaged us for.
• Communication: To respond to enquiries, send proposals, provide campaign reports, and keep you informed about your account.
• Marketing: To send you relevant information about our services, case studies, and industry insights — only where you have consented or where permitted by law. You may opt out at any time.
• Website improvement: To analyse how visitors use our website and improve its content, structure, and performance.
• Legal compliance: To meet our obligations under applicable Australian laws, including tax and financial record-keeping requirements.
• Fraud prevention: To detect and prevent fraudulent or unauthorised activity.

We will not use your personal information for any purpose that is incompatible with the primary purpose for which it was collected without your consent.

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers: Trusted third-party vendors who assist us in operating our business (e.g., email platforms, CRM software, payment processors, cloud hosting). These parties are contractually required to keep your information confidential and use it only for the services they provide to us.
• Platform integrations: Where you have engaged us to manage Google Ads, Google Search Console, or other platforms on your behalf, we may access and use data from those platforms as authorised by you.
• Legal obligations: Where required by law, court order, or regulatory authority, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

Our website uses cookies and similar tracking technologies to enhance your experience and collect analytics data. Cookies are small text files stored on your device.

Types of cookies we use:

• Essential cookies: Required for the website to function correctly. These cannot be disabled.
• Analytics cookies: We use analytics tools to understand how visitors interact with our website (pages viewed, session duration, traffic sources). This data is aggregated and anonymised where possible.
• Marketing cookies: Where applicable, we may use remarketing pixels (e.g., Google Ads) to show relevant advertisements to visitors who have previously visited our website.

You can control cookies through your browser settings. Disabling cookies may affect some functionality of our website. By continuing to use our website, you consent to our use of cookies as described in this policy.

Our website and services may integrate with or link to third-party platforms. These include:

• Google Analytics / Google Ads: Subject to Google's Privacy Policy at policies.google.com/privacy.
• Payment processors: Payments are processed by PCI-DSS compliant third-party providers. We do not store credit card numbers.
• Email marketing platforms: Used to send newsletters and service communications where you have opted in.

We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:

• Client records and correspondence are retained for a minimum of 7 years to comply with Australian tax and financial record-keeping obligations.
• Enquiry and contact form submissions are retained for up to 2 years unless you become a client.
• Website analytics data is retained in accordance with the retention settings of the respective analytics platform.

When personal information is no longer required, we will take reasonable steps to destroy or de-identify it securely.

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include:

• HTTPS encryption on all pages of our website.
• Access controls limiting who within our team can access personal information.
• Secure, reputable third-party platforms for data storage and processing.
• Regular review of our security practices.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you suspect a data breach, please contact us immediately.

Under the Australian Privacy Act 1988, you have the right to:

• Access the personal information we hold about you.
• Correct any personal information that is inaccurate, out of date, incomplete, or misleading.
• Opt out of direct marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
• Complain about a breach of the Australian Privacy Principles.

To exercise any of these rights, please contact us using the details in the Contact section below. We will respond to access and correction requests within 30 days. In some circumstances, we may be unable to provide access (e.g., where it would unreasonably impact the privacy of others), and we will explain why.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Our website and services are directed to businesses and adults. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us and we will take steps to delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

SEO Agency Canberra

1 Kalma Way, Campbell ACT 2612

Phone: (02) 5132 9125

Email: hello (at) seoagencycanberra (dot) com (dot) au

We will endeavour to respond to all privacy-related enquiries within 5 business days.

Last updated: 29 May 2026

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