About us
Your Canberra SEO Team — Built to Get You Found
We are a team of digital specialists based right here in Canberra. Our mission is simple: make sure more of the right people find your business online — and choose you over the competition.
Our story
Built on results, not promises
SEO Agency Canberra was founded in 2016 after years of watching businesses waste money on digital marketing that delivered technical reports but no real business outcomes. We built this agency on a different premise: every campaign should be measured by one thing — are more customers finding you and choosing you?
Over the past 10 years, we have grown from a small consultancy to a full team of specialists, helping over 500 businesses across Canberra, the ACT, and beyond become the most visible option in their market. Our clients range from local tradespeople to ASX-listed enterprises.
What has never changed is our commitment to honesty. Every client has full access to their data, every recommendation is explained in plain English, and every campaign is measured against what actually matters — more enquiries, more customers, more revenue.
What drives us
Our core values
Transparency
Full access to your data, plain-English reporting, and honest conversations about what is and isn't working.
Results-First
Every strategy decision is tied to measurable business outcomes — traffic, leads, and revenue, not just rankings.
Local Knowledge
We understand the Canberra market, its unique competitive dynamics, and the local business community.
Long-Term Thinking
We build sustainable SEO foundations that compound over time, not quick-win tactics that disappear.
The people behind your results
Meet the team
Every member of our team is a specialist in their field. When you work with us, you work directly with the experts managing your campaign.
Zac
CEO & Founder
With over 14 years in digital marketing, Zac founded SEO Agency Canberra with a single mission: deliver transparent, measurable SEO results for every client. He has personally overseen campaigns generating over $18M in organic revenue.
Koray
Head of SEO Strategy
Koray leads our SEO strategy team, bringing deep technical SEO expertise across industries from finance to retail. He holds Google and SEMrush certifications and has driven page-one results for clients across the ACT and beyond.
Jin
Senior Ads Specialist
Jin specialises in technical SEO and site migrations, having successfully managed major platform migrations without ranking loss. His background in web development gives him a unique edge in diagnosing complex technical issues.
Adela
Local SEO Manager
Adela is our local SEO expert, with a proven track record of ranking businesses in the Google Maps 3-Pack across competitive Canberra markets. She manages local citation strategies and Google Business Profile optimisation for over 30 clients.
Sella
Content & Copywriting Manager
Sella leads our content strategy, producing SEO-optimised copy that ranks and converts. With a background in digital marketing and content creation, she ensures every piece of content serves both search engines and real human readers.
Johnathan
Paid Ads Specialist
Johnathan brings a methodical approach to on-page and off-page SEO, with a strong focus on keyword strategy and link building. He has helped clients across retail, hospitality, and professional services achieve consistent first-page rankings.
Paul
Business Growth Specialist
Paul manages our paid search division, overseeing Google Ads campaigns with a combined monthly spend of over $400K. His data-driven approach consistently delivers ROAS above industry benchmarks across Search, Shopping, and Performance Max.
Ethan
Business Growth Specialist
Ethan supports our Google Ads team with campaign optimisation, ad copy testing, and conversion tracking. His analytical mindset and attention to detail help clients get the most from every dollar of ad spend.
Chris
SEO Analyst
Chris handles data analysis and reporting across our client portfolio, turning complex SEO metrics into clear, actionable insights. He is the team's go-to for rank tracking, traffic analysis, and competitive benchmarking.
Jack
SEO Specialist
Jack is a rising talent in our SEO team, focusing on on-page optimisation and content audits. His enthusiasm for search trends and algorithm updates keeps the whole team sharp and ahead of the curve.
Suman
SEO Manager
Suman bridges the gap between SEO and broader digital marketing strategy, ensuring our clients' search campaigns align with their overall online presence. He brings expertise in social signals, brand authority, and integrated digital campaigns.
Mansi
Content Strategist
Mansi develops content strategies that drive organic growth, combining keyword research with audience insights to produce content that ranks and resonates. She has a particular strength in ecommerce and service-based business content.
Jake
SEO Specialist
Jake supports the team with data collection, reporting, and campaign tracking. His fresh perspective and eagerness to learn make him a valuable addition to our growing analytics capability.
How we work
A team you can actually talk to
We work flexibly — both from our Canberra base and remotely. We prefer to connect with clients via phone or video call, so you always have direct access to the people working on your campaign, wherever you are.
All of our SEO work is done in-house by our Canberra team. We never outsource to offshore providers, and every strategy is built specifically for your business — not copied from a template.
Take the next step
Work with Canberra's best SEO team
Book your free strategy call and speak directly with the team who will be working on your campaign.